MCD’s Battle for Breakfast

By Brian Callahan | EQUITY RESEARCH ANALYST | February 20, 2019

McDonald’s fourth quarter earnings were a mixed bag, but not for our customers. 1010data TickerView™ Debit had been tracking McDonald’s decelerating US Comparable Sales over the past year, so our clients weren’t surprised by the company’s reporting.

TickerView™ Visits is our newest data product that monitors store and location traffic trends across the United States. It’s already generating strong investment insights for our clients and, when paired with our other data products, it has proven even more useful. McDonald’s [MCD] is the latest example.

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