Six Flags held their third annual Flash Sale during Labor Day weekend 2017. The promotion offered savings of 74% for 2018 season passes. For the price of one day’s admission, park goers could purchase a season pass that included Gold Level flash passes, free parking, and more. Over the years, Six Flags has ramped up promotion of the sale and it shows.
Analyzing Six Flags sales data from 2015-2017, 1010data found that:
- Flash Sale 2017 generated 3x more sales than in 2015
- Six days of sales from the 2017 Flash Sale produced the same amount of sales as all of August 2017
- 50% more customers bought passes during the 2017 Flash Sale than the 2015 sale
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