The Drivers Behind Gap Inc.’s Decision to Close Some Doors and Open Others

By Julia Millot | Market Research Analyst | December 11, 2017

Gap Inc., owner of five contemporary American retailers, recently announced their decision to close approximately 200 Banana Republic and Gap locations. In spite of widespread brick-and-mortar decline, Gap Inc. mentioned that it may convert some of these locations into Old Navy stores.

This strategic shift raises two primary questions:

  1. Why is Old Navy drawing more corporate focus?
  2. Why the investment in brick-and-mortar vs. online despite the faltering in-store experience?

1010data Merchant Insights helped address these questions by analyzing shopper attrition rates and share of sales online and in-store.

Click here to read the answers from our analysis.