New Visits Data Strengthens Signals
Credit and debit card data is great for tracking real-time spend of US consumers and predicting a company’s unreported quarterly revenue. But what happens when a significant portion of a company’s consumer base transacts with cash?
1010data’s latest product, TickerView™ Visits, analyzes foot traffic patterns across over 700 companies’ retail locations. When this data set is combined with 1010data’s existing card products, revenue correlations can greatly improve and help you better assess accurate market trends.
Read our analysis on how to improve forecasting for high-cash businesses to discover which company’s correlation increased from 74% to 93% with this strengthened signal.